Fresh From Farm (F3) has launched its private-label branded fruits in the Delhi NCR region, aiming to redefine India’s fresh produce market with a focus on quality and reliability. This launch comes at a significant time for F3, which is on track to achieve a 100 crore annual recurring revenue (ARR) by the next quarter. With this new branded fruit line expected to contribute around 20% of its overall revenue, F3 is establishing a powerful presence in the fresh fruit sector.
The branded offerings, which include Ace apples, Apples, Bliss Berries (blueberries), Queen Kiwi (kiwis), Mighty melons are (watermelons), and Bright Banana (bananas), now available across more than 500 vendor partners in the Delhi NCR region. F3’s branded fruit initiative is designed to streamline the consumer experience, ensuring quality-assured options that allow customers to simply “pick and go.” The launch
represents an industry-first step towards making branded, reliable fruit available directly to consumers in a market where trust in produce quality is often earned through meticulous inspection.
Rohit Nagdewani, Founder of Fresh From Farm, shared his vision, explaining, “We are on a mission to create trust and ease in the experience of buying fresh fruit. For years, fruit shopping has involved checking each piece for quality. By introducing branded options, we hope to provide consumers with a reliable standard that removes the guesswork so they can confidently pick up pre-graded, quality-assured fruit. This approach is expected to transform the way people buy and enjoy fresh produce, enhancing convenience and instilling confidence in every purchase.”
Fresh From Farm’s strategic expansion plans include exploring partnerships with quick commerce platforms to make branded fruits even more accessible to consumers. With continued innovation and the introduction of additional branded varieties like apples by 2025, F3 aims to further strengthen its position as a trusted name in the fresh produce industry.
