Godrej Vikhroli Cucina has released a new report titled- ‘Godrej Food Trends Report 2024’ that unveils the latest trends in monsoon snacking, emphasizing health, nostalgia, and innovative flavours. From healthier twists on classic comfort foods to nutrient-packed bites, this season’s trends ensure that the monsoon snacking is both enjoyable and guilt-free.
The report compiled insights from over 190 visionary thought leaders including celebrity chefs, influential bloggers, and dedicated nutritionists, highlighting the key trends that are set to revolutionize monsoon snacking.
Key Trends of Monsoon Snacking are:
Air-Fried Options on the Rise: A 8.5% of experts favor non-fried options this monsoon season. The trend is shifting towards baked or air-fried alternatives. While traditional favourites like vada pav and samosa continue to be enjoyed occasionally, healthier versions such as baked samosas are gaining popularity. Nut-enriched and non-fried/air-fried options deliver the same crispiness without the high-fat content, aligning with the global movement towards healthier eating.
Nutritionally Fortified Options: 78.8% of experts predict a rise in nutritionally fortified snacks. With the shift towards work-from-home and hybrid work models, snacks have become an integral part of meal plans. People are now more inclined towards healthier ingredients like makhana and millets, and consciously choosing baked and puffed options over deep-fried ones. These snacks offer a satisfying crunch with a guilt-free boost of nutrients.
Ready-to-Eat Snacks Solutions: With 51.9% of experts predicting increased popularity, ready-to-eat snacks are the perfect dish for on-the-go individuals. These convenient options cater to busy lifestyles, providing quick, nutritious choices like protein bars, energy bites, and pre-packaged fruit and nut mixes. For everyone who prefers classic tastes, ready-to-eat frozen snacks like air-fried nuggets and millet patties are crafted to meet diverse dietary needs, ensuring snacking is accessible anytime, anywhere.
Traditional Flavours and Textures: Nostalgia plays a significant role, with 76.9% of experts favouring traditional flavours and textures. While parents strive to introduce healthy snacks to their children, a balance is often struck with familiar, comforting options. Traditional snacks, enriched with healthy nutrients and prepared using low-fat or baked methods, will continue to grow in popularity. These snacks provide a sense of nostalgia while adhering to healthier cooking practices.
Commenting on monsoon snacking trends, Rushina Munshaw Ghildiyal, Managing Director of A Perfect Bite Consulting and Editor of the annual Godrej Food Trends Report, said, ‘‘The insights from the Godrej Food Trends Report 2024 reveal intriguing shifts in snacking preferences, emphasizing a desire for healthier options without compromising on taste. This includes a notable preference for non-fried snacks, a growing interest in nutritionally fortified options, and a continued love for traditional flavours. Embracing these trends allows us to fully enjoy the monsoon season while also caring for our health. It’s about relishing the joy of snacking while making mindful choices that nourish our bodies. Let’s celebrate the monsoon with a delicious array of snacks that cater to both our indulgence and well-being.’’
For more insight and detailed report, download Godrej Food Trends Report 2024 at www.vikhrolicucina.com
