Friday, January 3, 2025
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How Bigbasket is Solidifying its Quick Commerce Leadership 

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Bigbasket Now, a Tata Enterprise, redefined the quick commerce landscape in 2024 by consolidating its position as India’s go-to platform for instant delivery across a broad spectrum of categories. In a market increasingly driven by speed and convenience, Bigbasket Now not only met but exceeded expectations, extending its offerings beyond groceries to electronics, lifestyle goods, and home essentials.

In 2024, Bigbasket Now’s delivery capabilities proved unmatched as it fulfilled millions of customer demands. The platform delivered an impressive 1.5 crore tender coconuts and 40 million apples, underscoring its leadership in essential groceries. Yet, it was Bigbasket Now’s expansion into non-grocery categories that truly set it apart. With over 375,000 notebooks, 350,000 containers, and 454,417 brooms delivered, the platform firmly established itself as a one-stop shop for everything from household necessities to personal care, which helped it build deep trust among consumers.

One of the most significant milestones was Bigbasket Now’s ability to deliver high-demand, high-value items at lightning speed. The platform became one of the first in the country to deliver an iPhone in under 10 minutes, showcasing its logistical prowess and commitment to meeting the diverse needs of Indian consumers—at any time, for any product.

Leveraging its robust infrastructure, Bigbasket Now has also made substantial strides in customer-centric innovation. With new categories like toys, electronics, and décor now available, the platform ensures that a wide variety of products are just a few taps away, reinforcing its status as a premier destination for fast and reliable deliveries.

Supporting its sustainability goals, Bigbasket Now continues to work with over 30,000 farmers, ensuring the freshest produce while strengthening local agricultural communities. Its commitment to health-conscious, environmentally friendly shopping is evident, as 25% of its customers now choose organic products. This shift has led to a 20% monthly growth in the organic category, indicating a clear trend toward conscious consumption among Indian shoppers.

As it heads into 2025, the platform remains laser-focused on scaling its offerings, increasing delivery speeds, and further elevating the customer experience, positioning itself to lead the charge into the next era of convenience and trust. With a presence in over 150 cities currently, Bigbasket Now is on track to redefine the quick commerce space by setting new standards in customer satisfaction and delivery speed.

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