Thursday, February 20, 2025

How digital trends are influencing confectionery marketing strategies

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Ahmed Farid
Ahmed Farid
Co-Founder, Hurrem’s, India’s premier luxury confectionery and café

In today’s digital era, social media isn’t just about scrolling—it’s shaping what you eat, where you shop, and even how brands fight for your attention. The confectionery sector, renowned for its indulgent and visually appealing products, is no exception. Social media platforms offer a dynamic space where confectionery brands can engage with audiences, build brand…

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