iD Fresh Food, India’s largest and most reputed brand in fresh and natural food products, is thrilled to announce the launch of its new and refreshed TVC campaign, embodying the heartfelt premise of “a promise is a promise.” The campaign highlights iD Fresh’s commitment to delivering the freshest, softest idlis and crispiest dosas, which is the essence of the iD promise.
The campaign draws inspiration from iD Fresh’s own journey of overcoming challenges and steadfastly keeping promises, reflecting the brand’s commitment to delivering fresh, natural products free from chemicals and preservatives. It highlights iD Fresh’s dedication to maintaining this promise throughout its ongoing journey.
Commenting on the new TVC, Rajat Diwaker, CEO India, iD Fresh Food, said, “Our new campaign highlights a simple truth: a promise made with love should always be kept. This video showcases the quality of our products and the connections they nurture. iD Fresh isn’t just about food; it’s about upholding traditions and creating joy. We make it easy for consumers to enjoy the experience of home-cooked meals without compromise.”
Saritha Rajagopal, Creative Director, iD Fresh Food, added, “Our campaign promises the same freshness and taste as a homemade meal. With iD Fresh, every batch of batter meets the authentic, homemade flavor consumers love. Our new TVC captures the nostalgia and joy of enjoying traditional idlis and dosas effortlessly made with iD Fresh, celebrating the quality and trust that bring families together.”
The latest campaign tells the heartwarming story of a grandmother determined to make her famous idli and dosa batter from scratch for her grandchildren. Just as she begins the traditional process, her daughter brings in iD Fresh’s ready-to-use batter, effortlessly delivering the same homemade taste and quality. The result: soft, fluffy idlis and crispy dosas that evoke cherished memories and reaffirm the iD promise.
The campaign will be launched on iD Fresh’s social media channels with the ad set to go live in multiple languages including Hindi, Kannada, Tamil, Malayalam, and Telugu. Designed, conceptualized and produced by Saritha Rajagopal, Creative Director of iD Fresh Food, the TVC promises to resonate with audiences across the country.
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