The esteemed Pepsi-IMAGES Food Service Awards (PIFSA) honored India’s leading food service innovators at a gala event held during the India Food Forum at The Westin Mumbai Powai Lake. These prestigious awards acknowledge and celebrate outstanding contributions to business performance, marketing excellence, retail growth, and culinary innovation within India’s vibrant food service industry.
PIFSA, India’s most revered accolade in the food service sector, commends the transformative evolution of restaurant and dining concepts across the nation. The awards recognize exceptional achievements in diverse categories, including menu and format innovation, marketing strategies, business expansion, and unparalleled customer experiences.
Winners List:
IMAGES MOST ADMIRED RETAILER OF THE YEAR: INNOVATION
Karigari By Chef Harpal Singh Sokhi — for Menu Innovation
Wagh Bakri Tea Lounge — for Customer Experience
Wow! Eat’s One-Stop App — for Technology Innovation
Abcoffee – for Employee Practices
IMAGES MOST ADMIRED RETAILER OF THE YEAR: MARKET EXPANSION
KFC, Devyani International
The Belgian Waffle Co
IMAGES MOST ADMIRED RETAILER OF THE YEAR: SPECIALITY
Biryani By Kilo – India’s Largest Biryani & Kebab Chain
Tru Falafel – Niche Mediterranean cuisine cloud kitchen
Mitti Café – For Spearheading a Social Movement
IMAGES MOST ADMIRED RETAILER OF THE YEAR: MARKETING & PROMOTIONS
McDonald’s: Happy Bags – Hasta Basta — for Social Cause Campaign
#DoosraStadium campaign by Social — for Celebrity Endorsement Campaign
The Belgian Waffle Co: Hunt for the ‘coolest fans’
Wow! Momo: Momo Magic All Year Long
Haldiram’s: Celebrating Every Occasion
Conical Gaufres: 7 Years of Stick Waffle Madness — for Launch Campaign
IMAGES MOST ADMIRED BUSINESS TRANSFORMATION/ TURNAROUND SUCCESS STORY OF THE YEAR
Wow! Momo
Chalu Aapna Desi Chinese
IMAGES MOST ADMIRED LAUNCH OF THE YEAR
Bira 91 The Brewery Flagship Outlet, Ludhiana
IMAGES MOST ADMIRED FOOD COURT OF THE YEAR
Vegas Mall Food Court
IMAGES MOST ADMIRED QSR CHAIN OF THE YEAR
Wow! Momo — For Indian Origin
McDonald’s — For Foreign Origin
IMAGES MOST ADMIRED CAFE / JUICE BAR OF THE YEAR
Mad Over Donuts — For Successfully Localising an Iconic Western Dessert
Tim Hortons — For 360-degree Coffeehouse Experience
IMAGES MOST ADMIRED ICE CREAM & DESSERT PARLOUR OF THE YEAR
Amul Ice Cream Parlour — For Indian Origin
Baskin-Robbins — For Foreign Origin
IMAGES Excellence Award: SINGLE OUTLET WITH HIGHEST YEAR-ON-YEAR GROWTH
Chalu Aapna Desi Chinese
IMAGES Excellence Award: ESG INITIATIVES
Cafe Delhi Heights – for World Food Day 2024: Spreading Joy and Nutrition
IMAGES Chefs Awards
Celebrity Chef of the Year award – Chef Damodaran
HoReCa Chef of the Year – Chef Jerson Monterey Jack, Director of Culinary Operations, Sodexo India
Retail Chef of the Year – Chef Yogendra Singh Negi, Associate Director – Culinary (R&D), Tata Consumer Products
Chef Owner of the Year – Chef Amninder Sandhu
Lifetime Achievement Award – Late Dr. Chef P. Soundararajan
