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Is Rural India the Future of FMCG?

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Rural India, long considered a secondary market to urban centers, is now emerging as the driving force behind the growth of India’s fast-moving consumer goods (FMCG) sector. With rural markets projected to outpace urban growth by 400 basis points, rural India is no longer simply playing catch-up—it is actively shaping the future of FMCG. In…

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