Kolkata-based conglomerate ITC Limited is aggressively expanding its health and wellness portfolio with two major back-to-back acquisitions—organic food leader 24 Mantra Organic and premium Ayurvedic baby care brand Mother Sparsh—reinforcing its commitment to sustainable, future-ready businesses.
ITC has announced the full acquisition of Sresta Natural Bioproducts Private Limited (SNBPL), the maker of 24 Mantra Organic, for Rs. 472.5 crore. The brand boasts a diverse portfolio of over 100 organic staples, spices, oils, and beverages, with a strong domestic and international footprint. SNBPL’s vertically integrated supply chain supports 27,500 farmers across 1.4 lakh acres of certified organic farmland, aligning with ITC’s focus on sustainable agri-sourcing. With steady annual revenues of Rs. 320 crore, the acquisition positions ITC to capitalize on India’s Rs. 10,000 crore organic market, driven by rising demand for chemical-free food.
Simultaneously, ITC is ramping up its presence in the fast-growing natural baby care segment by acquiring the remaining 73.5% stake in Mother Sparsh for Rs. 81 crore (total investment: ~Rs. 126 crore). Since its initial investment in 2021, the digital-first brand has become a trusted name among Indian mothers, offering Ayurvedic and natural baby care products with an annual revenue run rate exceeding Rs. 110 crore. The acquisition aligns with ITC’s ‘ITC Next’ vision to build a portfolio of innovative, digitally native brands.
Both moves underscore ITC’s strategy to tap into high-growth, consumer-driven segments. While 24 Mantra Organic strengthens ITC’s packaged foods business with farm-to-fork organic sourcing, Mother Sparsh enhances its personal care division with Ayurvedic expertise.
Sameer Satpathy, ITC’s Divisional CEO (Personal Care), emphasized the company’s focus on “future-ready, consumer-centric brands,” while Himanshu, Founder & CEO of Mother Sparsh, highlighted the synergy with ITC’s institutional strengths.
With these acquisitions, ITC is not just betting on trends but building an ecosystem of brands that cater to India’s evolving preferences—for organic nutrition and natural wellness—while leveraging its distribution, innovation, and digital prowess to scale these businesses sustainably.
