Jubilant FoodWorks Ltd (JFL), the operator of Domino’s Pizza and Popeye’s restaurants in India and neighboring markets, has entered into a Memorandum of Understanding (MoU) with The Coca-Cola Company to source sparkling beverages from its authorized bottlers.
The partnership represents a strategic shift for JFL, which had previously collaborated with PepsiCo since 2018. Under that agreement, Domino’s outlets in India served PepsiCo’s portfolio, including Pepsi, Mountain Dew, 7Up, Mirinda, and Lipton Ice Tea.
The MoU with Coca-Cola outlines the principal terms and conditions for the procurement of sparkling beverages and other products. Additionally, it includes provisions for conducting marketing activities, which will be carried out as part of regular operations. A master agreement formalizing the partnership is expected to be executed on April 1, 2025.
Upon finalization, Coca-Cola’s authorized bottlers will become the official suppliers of sparkling beverages and other agreed-upon products to JFL. This collaboration is anticipated to enhance JFL’s consumer offerings by leveraging Coca-Cola’s extensive beverage portfolio.
In a related development, Coca-Cola sold a 40% stake in its bottling arm, Hindustan Coca-Cola Beverages Pvt Ltd (HCCBL), to the Jubilant Bhartia Group, strengthening ties between the two companies.
This new partnership marks a significant development in the Indian quick-service restaurant (QSR) sector, reflecting the evolving dynamics between global beverage giants and major food service operators.
