Jubilant FoodWorks Limited (JFL/Company), a leading emerging markets’ food-tech Company, announced the launch of Elate, India’s first Android-based POS (Point of Sale) and Order Taking System designed specifically for the foodservice industry.
Elate represents a significant step forward in JFL’s digital transformation journey whose Direct-to-Consumer (D2C) apps are already amongst the largest and highest rated food-apps in India. It is cloud first and seamlessly integrates with the Company’s D2C platforms and hence is able to take advantage of sophisticated machine learning models to form a unified and personalized digital ecosystem.
Elate has been developed by JFL’s 250-member product, UX, tech and data science team, is specifically designed to improve order-taking, store operations, and customer experiences inside stores and is all set to revolutionize the restaurant operations for JFL by reducing the training times and ensuring world-class customer experiences across all JFL brands.
Commenting on the launch, Sameer Khetarpal, Managing Director & CEO of Jubilant FoodWorks Limited, stated, “Technology and digital transformation are at the centre of JFL’s BOLD strategy. With the introduction of Elate, we are taking a significant step toward creating a seamless, integrated, and efficient food-tech ecosystem. This innovation reinforces our commitment to improving the customer experience while optimizing operational capabilities.”
Vaneet Singla, Chief Product Officer, Jubilant FoodWorks Limited added, “Elate is a game changer for us. Elate is a cloud-native and android-based platform that is future ready and integrates seamlessly with our D2C apps. We have revamped the order taking UX from the first principles and that has significantly reduced the training times. Our goal is to provide our customers and store staff with a consistent, seamless, and personalized experience across all the touchpoints.”
Elate is the first step toward a never-seen-before tech-first restaurant experience, with features like kiosks, ordering screens and order status screens already in the works. Elate is already live in a select set of Domino’s stores with plans to accelerate expansion in the coming year. This marks the start of a new era in food tech innovation, underscoring Company’s commitment to tech transformation.
