In response to growing customer demand and as part of its ambitious growth strategy, Kisanserv, one of the fastest-growing bootstrapped retail company specialising in fresh fruits and vegetables, is expanding its product line through a strategic partnership with Milky Mist, one of India’s leading dairy brand. This partnership allows Kisanserv to introduce over 200 Stock Keeping Units (SKUs) of premium dairy products, made from 100% cow’s milk, across all its convenience Retail stores in Pune and Mumbai. By working with Milky Mist, Kisanserv continues to enhance the shopping experience for its customers while accelerating its expansion plans.
This move into dairy products is part of Kisanserv’s broader vision to become a one-stop destination for fresh daily essentials. By adding dairy to its offering, Kisanserv is taking a major step toward achieving its goal of scaling up to 250 stores and hitting ₹500 crore in revenue over the next four years.
Niranjan Sharma, CEO of Kisanserv, said, “Our customers have long demand of dairy products alongside fresh fruits and vegetables. With a strong customer base, introducing dairy is a natural step that will enhance convenience and boost both revenue and profit margins.” This strategic partnership with Milky Mist is a crucial step in Kisanserv’s journey toward becoming the go-to destination for fresh daily essentials.
Commenting on the partnership, Sharma further added, “Our association with Milky Mist aligns perfectly with our vision, creating a strong synergy between the two companies. Milky Mist’s revenue reached INR 2,000 crore last year, and both companies have aggressive growth plans for the coming years. Milky Mist’s ambitions in India, along with Kisanserv’s focus on expansion in Western India, will mutually benefit both businesses.”
