Le Pain Quotidien, a Belgian all-day bakery and restaurant brand, has announced its strategic re-entry into the Indian market through a master franchise agreement with Bake & Brew Private Limited, a venture-backed by the prominent Nalanda Group.
This partnership marks a significant milestone in Le Pain Quotidien’s global expansion strategy, with plans to establish over 100 outlets across India by 2035. The brand aims to achieve a valuation of Rs 1,000 crore over the next decade.
The venture is set to begin with an initial investment of Rs 35 crore, launching two flagship outlets in Mumbai by March 2025. This will be followed by an aggressive expansion targeting major metro areas and key travel retail locations, including airports. The expansion will not only re-establish Le Pain Quotidien’s presence in India but also create substantial value in this burgeoning market.
Expressing her enthusiasm about re-entering the Indian market, Annick Van Overstraeten, CEO, Le Pain Quotidien, said, “We are ecstatic to bring Le Pain Quotidien back to India. This marks a new chapter where we aim to create spaces that foster a sense of community, offering an authentic dining experience that celebrates the joy of simple, nourishing food. Partnering with Bake & Brew and Brijesh Agrawal ensures we meet the local market’s expectations and sustainability goals.”
The re-entry into India is not just about expanding the brand’s footprint but also about generating significant employment opportunities. The brand is expected to create approximately 1,500 new jobs, with Bake & Brew implementing extensive skills training programs to ensure high-quality service and an optimized customer experience.
In line with its commitment to health and wellness, Le Pain Quotidien’s Indian menu will feature a mix of global signature dishes and localized offerings, including millet-based dishes, salads, tartines, and organic sourdough bread. The brand plans to maintain 80% of its global menu while adapting 20% to local tastes, ensuring a perfect blend of international and regional flavors. Additionally, the restaurants will offer a range of healthy beverages, including homemade lemonades, teas, and coffees made with natural ingredients.
Founded by Alain Coumont in Brussels in 1990, Le Pain Quotidien has built a legacy of offering high-quality, fresh dishes that contribute to customers’ well-being. With a presence in over 20 countries and 220 stores, the brand’s focus is on promoting health and wellness which will be central to its operations in India.
