Let’s Try, one of India’s fastest-growing snacking brands has raised $2.5 million in its latest funding round led by Singapore-based SWC Global.
The existing investors are Wipro Consumer, 100Unicorns, Venture Catalysts, and Aman Gupta (Founder of Boat Lifestyle).
Founded by Nitin Kalra, an industry veteran with over 15 years of experience at ITC, PepsiCo, and Raymond, Let’s Try aims to make delicious, high-quality snacks accessible to every Indian household. Let’s Try offers a wide range of premium yet affordable snacks, including Namkeens, Wafers, Cookies, Cakes, and Sweets, all made with top-quality ingredients.
The brand, which gained national visibility after appearing on Shark Tank India, is committed to offering healthier alternatives in the traditional snacking space without compromising taste or authenticity.
Nitin Kalra, Founder & CEO, Let’s Try, said, “Our vision has always been to bring premium-quality snacks to every Indian household at accessible prices. We will use the funds to scale distribution, ramp up marketing, and introduce innovative products in the better-for-you snacking space.”
The funds raised will primarily accelerate the company’s next growth phase. This includes expanding distribution across Tier 1, 2, and 3 cities, strengthening its supply chain and backend operations, launching a diverse range of health-forward snacking options, and aggressively investing in digital and offline brand-building initiatives.
The brand plans to introduce several new SKUs in modern trade and regional formats to appeal to a wider consumer base while deepening its presence across e-commerce platforms and D2C channels.
“Let’s Try has strong brand alignment with current consumer needs and has demonstrated strong business performance. Its strong presence in both online and offline channels, combined with in-house manufacturing capabilities, positions Let’s Try to scale and compete with established brands rapidly,” said Tuck Lye Koh, founding partner of SWC Global.
In just three years, the company has seen exponential growth—scaling revenue from Rs.1 crore to Rs. 120 crore in ARR—and has set an ambitious target of crossing Rs. 1,000 crore in revenue by 2028. The brand is operating in a market estimated at ₹50,000 crore, growing annually at 12%, indicating massive untapped potential.
Rajesh Mane, Partner, 100Unicorns, added, “The team at Let’s Try has cracked the code for delivering great taste without compromising quality or health. Their growth trajectory, operational depth, and brand resonance among modern Indian consumers make them stand out in FMCG.”
