Riding the wave of India’s growing love for Korean culture, Lotte Wellfood has introduced Lotte Krunch — the country’s first-ever 4-layered ice cream bar. Blending Korean flavors and advanced technology, Krunch promises a unique, multi-sensory “Taste the 4D” experience, marking a significant leap in ice cream innovation for the Indian market.
The launch follows Lotte’s recent investment in one of India’s largest ice cream manufacturing facilities in Pune, underlining its long-term commitment to expanding its footprint in the country.
“We are obsessed with elevating everyday ice cream moments. Lotte Krunch brings the next level of indulgence to India—it’s bold, fresh, and unlike anything in the market today,” said Komal Anand, Managing Director, Havmor Ice Cream. “Our consumers are evolving, inspired by global trends and open to new forms of indulgence. Krunch is the perfect marriage of K-culture’s playfulness and Lotte’s product excellence, signaling what’s next for the Indian ice cream industry.”
Anand further described Krunch as a “4D experience”—offering a crunchy, creamy, chocolatey, and fruity burst all in one bite. Crafted with advanced Korean technology, Krunch features four distinct layers: a crushed cookie topping, a rich sauce center, a smooth ice cream layer, and a chocolate coating—creating a new, indulgent mouthfeel with every bite.
Notably, Krunch also brings India’s first-ever yogurt-flavored ice cream bar to market through its Yogurt Berry variant.
Priced at Rs. 60 for an 80ml bar, Krunch will be available in three exciting multi-flavored variants—Yogurt Berry, Choco Berry, and Choco Vanilla. It will be sold across major metros and mini-metros via modern trade, general trade, quick-commerce platforms, and Havmor’s exclusive parlors.
