Love Macadamia, an initiative by the World Macadamia Organization (WMO) to promote macadamia nuts in India, has announced a strategic collaboration with Nature’s Basket. This partnership will make macadamia nuts available in select stores across Delhi and Mumbai, providing consumers with convenient access to these delicious and healthy products.
Speaking on the collaboration, Mansi Ahuja, Ampro Marketing, who represents WMO in India, said, “We are delighted to partner with Nature’s Basket to bring forth the benefits of macadamia nuts to a wider audience. This is a fantastic opportunity for consumers to discover different ways to incorporate macadamias into their daily diet, enhancing both flavor and nutrition.”
Sampling and information dissemination activities will be conducted at the stores, allowing consumers to taste and discover the delightful flavors of macadamia nuts. Additionally, various visual merchandising displays have been set up to enhance the in-store experience and highlight the promotions.
As part of the ongoing strategy, Love Macadamia has on boarded renowned clinical dietitian and nutritionist Nazneen Husein to promote these nuts and raise awareness about their health benefits. Nazneen emphasizes the importance of good fats in maintaining a healthy lifestyle and recommends the consumption of 30 grams of macadamia nuts daily.
Sachin Agarwal, COO, Nature’s Basket, added, “At Nature’s Basket, our goal is to provide our customers with the highest quality ingredients and enriching culinary experiences. This collaboration with Love Macadamia, featuring chef and nutritionist workshops and sampling activities, will inspire healthier eating habits and highlight the delightful versatility and health benefits of macadamia nuts.”
