Madras Mandi, one of the fresh produce brands, has unveiled plans to expand its presence offline in the Chennai market. The brand plans to open 20 new stores in Chennai by the end of 2024.
This expansion underscores the brand’s commitment to offering a personalized shopping experience that caters to the unique preferences of Chennai’s diverse neighborhood. As a part of a broader strategy, the expansion aims to enhance accessibility to farm-fresh goods and engage more deeply with local communities.
Talking about its expansion strategy, Prashanth Vasan, CEO, Madras Mandi, said, ‘‘Our expansion in Chennai is not just about opening new stores; it’s about embedding ourselves in the fabric of each locality, offering a tailored experience that meets the specific needs of our customers. We’re here to build lasting relationships with the Chennai community, providing them with fresh, quality produce that enriches their daily lives.’’
Madras Mandi differentiates itself from competitors through its unique farm experiences and community-focused events like ‘Kootanchoru- a curated, pop-up dinner that celebrates communal dining and local cuisine, aimed to foster a stronger connection with its customers.
With a customer base surpassing 5 lakh and over 5 lakh orders fulfilled, Madras Mandi’s growth trajectory showcases its strong market presence and customer trust. The brand’s expansion into Chennai plays a pivotal role in its growth strategy, reflecting its goal to become a household name in fresh produce retailing. As the brand continues to grow, it remains focused on its mission to deliver uncompromised quality products, expanding its footprints in the neighborhood and eventually expanding to Tier 2 cities in south India.
