CHUK, the flagship brand of Pakka Limited, a manufacturer of compostable food packaging, has forged an alliance with MahaKumbh Mela Trust to serve as the official tableware supplier for the event. The partnership aims to provide sustainable and eco-friendly tableware products at the MahaKumbh Mela, held in Prayagraj, Uttar Pradesh (UP).
CHUK’s compostable tableware, made of bagasse, will be exclusively distributed to restaurants participating in government programs during one of the world’s largest religious gatherings. This will support the massive logistical requirements of serving devotees while maintaining the highest standards of hygiene and eco-friendliness. MahaKumbh Mela takes place once in 12 years and witnesses a gathering of millions of devotees.
The partnership between CHUK and MahaKumbh Mela Trust resonates with the UP government’s overarching goal to celebrate the religious gathering with a focus on cleanliness and mitigating plastic waste. This collaboration also echoes the UP govt’s RACE drive (Reducing Plastic and Achieving Clean Environment), an initiative launched to spread the concept of plastic-free communities. Moreover, CHUK’s involvement in Ram Mandir’s inauguration highlights the brand’s alignment with the government’s efforts to promote eco-friendly alternatives and make the earth cleaner.
Being the official tableware partner, CHUK remains committed to the quality of the products being distributed at the MahaKumbh Mela. Each piece of tableware undergoes rigorous heat resistance testing, where it is subjected to 100-degree hot oil and water to ensure a spill-free experience. Products are then meticulously examined for structural integrity, with skilled quality control specialists checking for even the smallest physical imperfections.
Jagdeep Hira, India Business Head at Pakka Limited said about the partnership “We are immensely grateful to be a part of the MahaKumbh Mela, the world’s largest religious gathering. This sacred gathering holds a special place in the hearts of millions, and we feel truly fortunate to contribute to its success with our eco-friendly solutions. This partnership reflects our commitment to blending spiritual values with environmental responsibility, and we are humbled to be part of this congregation and contributing towards creating a cleaner earth.”
CHUK has been selected as the L1 (most preferred) vendor for providing eco-friendly tableware during the MahaKumbh Mela. The deal has been inked at Rs. 1.75 crore with potential expansion to Rs. 2.5 crore, depending on the event’s requirements.
