MasterChow, the homegrown Indian brand specializing in ready-to-cook Asian staples, announces its partnership with celebrity chef Ranveer Brar as its brand ambassador. This strategic collaboration aims to position MasterChow as the go-to destination for “Asli Chinese” cuisine, emphasizing credibility, trust, and relatability.
Speaking about the partnership, Chef Ranveer Brar said “As a chef, I believe in the importance of using genuine flavors and ingredients to create memorable culinary experiences. I am thrilled to join hands with MasterChow and champion authentic Asian cuisine through their range of products. With MasterChow, I look forward to bringing ‘ASLI Chinese’ flavors to households across India.”
Vidur Kataria, Founder, MasterChow, said, ”Ranveer Brar epitomizes everything we stand for – authenticity, innovation, and a relentless pursuit of culinary excellence. With his expertise and passion for food, Brar reflects MasterChow’s brand ethos. Asa brand, we’re not just offering a product, we’re offering an experience. With Ranveer by our side, we’re all set to change the way people experience Chinese food at home.”
Over the next 6-8 months, the campaign will prioritize building credibility, trust, and relatability among consumers, to create a legacy brand. The campaign will kickstart digitally, primarily through social media platforms, with potential expansion into other channels such as OTT platforms later in the year. The company has also curated pre-launch content for ‘MasterChow Loyalists’ on Instagram.
MasterChow’s range of Chinese delicacies is available on the brand’s official website, www.masterchow.in, and on e-commerce platforms like Blinkit, Zepto, Instamart, and Amazon.
