McCain Foods India has announced a strategic partnership with Philips to launch the country’s first-ever range of frozen snacks designed exclusively for Air Fryers. This innovative collaboration brings together McCain’s expertise in ready-to-cook frozen snacks and Philips’ pioneering air fryer technology, offering consumers a new standard of convenience and taste.
This category-first initiative aims to recreate the restaurant-style fries experience at home — combining perfectly crisp textures with consistent, golden finishes, all without the need for deep frying. As air fryers continue to gain popularity in modern Indian kitchens, the new range reflects both brands’ commitment to innovation and evolving consumer lifestyles.
Commenting on the launch, Aditya Krishna, Director of Sales & Marketing, McCain Foods India, said, “As the brand that introduced the concept of French fries to Indian homes, McCain has always led the way in redefining indulgence. With the launch of our Air Fryer French Fries, we’re not just introducing a new product—we’re pioneering a smarter, more convenient way to enjoy delicious, crispy snacks at home. This innovation reflects our ongoing commitment to meet changing consumer needs.”
By aligning with Philips, the inventors of air fryer technology, McCain ensures that consumers can now enjoy their favourite snacks with the taste and crispiness of restaurant offerings — right from the comfort of their kitchens.
