McDonald’s India (W&S), operated by Westlife Foodworld, has launched Crispy Fried Chicken as part of its strategic effort to strengthen its Fried Chicken portfolio in the South Indian market. This new product is set to elevate the brand’s chicken offerings in the region.
To promote the launch, McDonald’s India has collaborated with popular Kannada actor Kiccha Sudeep, who is the face of the new campaign, “Let the Crunch Takeover.” The campaign, conceptualized by DDB Mudra Group, features a TVC starring Kiccha Sudeep enjoying the Crispy Fried Chicken while highlighting its signature crispy texture.
Commenting on the new campaign, Arvind R.P., Chief Marketing Officer, McDonald’s India (W&S), said, “At McDonald’s, we are constantly strengthening our menu portfolio to offer a variety of chicken products for our customers in the Southern markets. Our new Crispy Fried Chicken with the campaign featuring Kiccha Sudeep is a testament to this strategy. His expansive fan base and connection with our core audience in this region will drive strong consumer engagement and preference for our offerings.”
Over the years, McDonald’s India has strategically leveraged celebrity culture. The brand has previously been associated with other popular South Indian actors like Rashmika Mandanna and Jr. NTR. These collaborations have helped McDonald’s India effectively connect with its core audience and enhance brand affinity in the South Indian market.
The new Crispy Fried Chicken has a unique crunch and juicy texture, perfected through an in-house preparation process. This offering is now available across McDonald’s restaurants throughout the Southern regions. Customers can enjoy this crispy offering for dine-in, on-the-go Drive-Thru, and through McDelivery.
