This National Nutrition Week, McDonald’s India (West & South), owned and operated by Westlife Foodworld, has partnered with the CSIR-Central Food Technological Research Institute (CFTRI) to launch a unique and industry-first Multi-Millet Bun. The brand has also collaborated with Padma Shri Chef Sanjeev Kapoor to bring alive the brand’s commitment to developing nutritious menu options.
The new Multi-Millet bun allows customers to enjoy the same signature taste from their favourite burgers from the classic McAloo Tikki to the fiery McSpicy Paneer, with the added-on goodness of millets. This innovative bun, featuring a blend of five major and minor millets – Bajra, Ragi, Jowar, Proso, and Kodo – marks a significant milestone in McDonald’s India’s ongoing ‘Real Food Real Good’ journey. Renowned for their nutritional benefits, these superfoods are sourced from diverse parts of the country, including Gujarat, Maharashtra, Karnataka, Rajasthan, Tamil Nadu, Madhya Pradesh, and Chhattisgarh, also reflecting McDonald’s India’s commitment to local and sustainable sourcing.
The launch is further amplified by a brand film featuring Chef Sanjeev Kapoor, a long-time advocate of millet-based cuisine. As part of the campaign conceptualized by DDB Mudra, the brand has come up with a new digital ad film. The film showcases Chef Kapoor taking orders from customers which took them to a great surprise. As he takes their orders, he asks them, ‘Can I add some extra goodness to your burger?’
The customers, upon realizing that it is the renowned Chef Sanjeev Kapoor himself recommending some better options, enthusiastically agree, their faces lighting up with excitement. Chef Kapoor then introduces the nutritious Multi-Millet Bun, eloquently highlighting its benefits and the collaborative effort with top food tech institute CSIR-CFTRI, backed by the Ministry of Science and Technology, Government of India. The customers are left spellbound by Chef Kapoor’s passion for millets. The film closes with Chef Sanjeev Kapoor saying, ‘That’s My McDonald’s’, underscoring the brand’s commitment to blending great-tasting burgers with added-on goodness.
Chef Sanjeev Kapoor said, “I am excited to be a part of this unique and thoughtful initiative by McDonald’s India to launch the Multi-Millet Bun. As someone who has been passionate about promoting the goodness of millets, I was captivated to see McDonald’s India embarked on a journey to provide more nutritional and mindful eating choices to its customers.”
Arvind R.P., CMO, McDonald’s India (W&S) said, “The introduction of the Multi-Millet Bun, developed in collaboration with the esteemed CSIR-CFTRI, is a testament to our constant endeavour towards offering mindful choices through various menu innovations. We are also pleased to extend our collaboration with Chef Sanjeev Kapoor, whose trusted culinary expertise and unwavering advocacy for millets in India make him the perfect fit to endorse our new Multi-Millet Bun. This strategic combination of traditional superfoods with modern food sciences results in a delicious and nutritious addition to our customers’ favourite burgers. We believe that our fans will relish and appreciate this innovative menu item.”
The new Multi-Millet Bun is a significant step towards McDonald’s India’s ongoing nutrition journey, reinforcing its commitment to enhancing the nutritional profile of its offerings. CSIR-CFTRI’s deep expertise played a pivotal role in seamlessly integrating the nutritional benefits of millets in the new bun while achieving the delicate balance of taste, texture, and quality that McDonald’s is known for. The result is a bun packed with essential vitamins, minerals, and natural dietary fibre, offering both nutrition and delight in every bite.
Customers can now savour their favourite burgers in a nutritional avatar with multiple added goodness by opting for the new Multi-Millet Bun at their nearest McDonald’s restaurants in West and South India, on-the-go via Drive-Thru and also can order through the McDelivery App.
