In the midst of elections, McDonald’s has launched a new campaign titled #MakeYourChoice, aimed at promoting the importance of voting rights in India. This campaign draws a parallel between making choices in everyday life and exercising the right to vote.
In the ad film, the scenario unfolds in a McDonald’s outlet where customers place their orders for specific burgers but are subsequently given different items. Naturally, the customers are confused and frustrated, confronting the staff about the apparent mistake. The staff, however, responds by telling the customers that the orders were chosen for them. This unexpected reply causes an uproar among the customers, highlighting their dissatisfaction with not having their choices respected.
The ad reaches its climax when the customers are made to realize that this situation reflects what happens when they neglect to use their right to vote. By not voting, they essentially allow others to make important decisions on their behalf, just as the staff chose their meals for them. This creative approach effectively shows the significance of voting rights by relating it to a common, everyday experience.
The #MakeYourChoice campaign not only raises awareness about the importance of participating in elections but also encourages individuals to take an active role in shaping the country’s future.
