Friday, January 24, 2025

Medusa Beverages raises Half a Billion Rupees

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Medusa Beverages, a leader in crafting innovative and premium beers, has successfully raised Rs. 56 Crore in its Series A funding round, marking a significant milestone in its growth journey. The funding round was led by marquee investors Amal N Parikh & Ashwin Kedia, along with co-investment by Ramesh Damani, Nikhil Garg, Crest Opportunities, and high-net-worth individuals (HNIs) based in Singapore, the UK, and the UAE.

This fresh infusion of capital will be utilized to further operational scaling and to position Medusa as an umbrella of brands, strategically investing in synergistic partnerships across the value chain. The company aims to strengthen its market presence and continue its trajectory toward becoming a leader in the Indian alco-bev space.

Medusa has secured patient capital from investors who have developed a deep understanding of the company during their due diligence process. This ensures that Medusa remains on a sustainable yet solid growth path, without the pressure of rapid expansion at the cost of long-term stability. Additionally, the company has achieved market leadership in the crown market of Delhi within just five years of its product launch, reinforcing investor confidence in its strategic direction and execution capabilities.

Commenting on this milestone, Avneet Singh, Founder and CEO of Medusa Beverages, said, This investment is a testament to Medusa’s growth story and our vision of becoming a dominant player in the Indian alco-bev space. With the support of our investors, we are excited to expand our operations, build a diverse portfolio of brands, and strengthen our presence in key markets. Our focus remains on growth, innovation, and delivering high-quality products to our consumers.”

With an industry scale of 350 million cases and growing, Medusa Beverages is well-positioned to capitalize on emerging opportunities while navigating key challenges in the alco-bev sector. The company remains committed to enhancing its market share and establishing itself as a formidable player in the industry.

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