Motilal Oswal Investment Advisors has invested Rs 330 crore for a minority stake in Lal Sweets, one of India’s leading confectionery brands. The investment was arranged by a unit of Motilal Financial Services, which manages private equity and real estate funds, and has a cumulative AUM (Asset Under Management) of USD 2 billion.
Prateek Athwani, the promoter of Lal Sweets, reiterated the brand’s dedication to delivering authentic and consistent taste to its customers. Vijay Dhanuka from MO Alts noted the rapid growth of India’s packaged sweets market, fueled by convenience, hygiene, gifting trends, and a shift from unbranded to branded products.
Lal Sweets offers a diverse range of products, including traditional Indian sweets, bakery items like cookies and cake toast, as well as savory snacks. The company distributes its products through multiple channels, including 4,000 modern trade outlets, 7,000 general trade stores, quick-commerce and e-commerce platforms, and its own website. Additionally, Lal Sweets operates 40 retail outlets at airports across India.
