India’s fast-growing coffee chain, Nothing Before Coffee (NBC), is celebrating its 7th anniversary with an exclusive promotion and exciting loyalty rewards for its customers. This milestone comes alongside the opening of four new stores at Delhi Mumbai Expressway, Ghaziabad, New Delhi, and Pune.
NBC began its journey with its first outlet in Jaipur and has since established a strong presence across major Indian cities, including Delhi, Pune, Jaipur, Udaipur, Kota, Surat, Gurgaon, Bangalore, Hyderabad, Kerala, Nagpur, Bikaner, Bhopal, Indore, and Lucknow. Today, the brand operates 65 outlets across these cities.
Reflecting on this achievement, Akshay Kedia, MD, NBC, said, “Completing 7 years is a momentous achievement that brings with it great responsibility. Our goal is to sustain our brand’s legacy, meet customer expectations, and continuously offer compelling reasons for our patrons to keep coming back.”
To celebrate this milestone, NBC has launched a limited-time promotion for 31st August and 1st September 2024, where customers can enjoy a selection of NBC’s best-selling beverages for just INR 99. This special offer is NBC’s way of expressing gratitude to its loyal customers and inviting new ones to discover its innovative creations. Additionally, NBC is enhancing the customer experience with new app features and loyalty rewards. For every Rs 100 spent, customers will earn Rs 10 in cash loyalty points, which can be redeemed through the NBC app. The app also offers a range of convenient features, including the ability to place multiple orders, access exclusive deals, and manage purchases either at the store or through pre-orders. This initiative aims to make every visit to NBC more rewarding and enjoyable.
As part of its vision to become a global brand, NBC is set to embark on an expansion plan over the next three years. The company aims to open 400 new outlets worldwide, including 150 locations across Europe. The expansion will begin with flagship stores and growth into two international markets, bringing the distinctive ‘Shrappe’ experience to new audiences. This international growth underscores NBC’s aim to replicate its success in India on a global stage. As the brand continues to evolve, it remains steadfast in delivering exceptional coffee experiences to its customers.
