India’s fast-growing QSR coffee chain, Nothing Before Coffee (NBC) announced the launch of its landmark 75th outlet in the heart of New Delhi’s Connaught Place, a significant achievement as the brand continues its aggressive expansion. As the crown jewel of the brand’s expansion strategy, this flagship store is set to redefine the coffee culture in the capital, blending modern design with a rich cultural heritage. This milestone opening was accompanied by the launch of 4 more outlets in Jaipur (near Jal Mahal), Surat, Bangalore (Bannerghatta), Dehradun, and Gwalior, marking NBC’s rapid nationwide growth.
NBC currently has 75 outlets throughout India; wherein the company added 35+ new outlets in 2024 offering an exclusive opportunity for people across regions to enjoy high-quality, flavorful brewed coffee and beverages at economical prices. Additionally, the coffee chain reported its ‘best-ever Q3 sales’ fueled by new store launches, innovative offerings, and growing brand loyalty. The brand’s seasonal offerings and unique brews have been particularly well-received, contributing to this growth.
The company further strengthened its footprint in both Tier-1 & Tier-2 cities of India and currently operates in 29 cities, 10 states and has a target to open 8 new outlets in October 2024.
“We’re thrilled to launch our landmark store in Connaught Place, a cultural and commercial hub that perfectly aligns with our vision for Nothing Before Coffee. This store reflects our commitment to offering an exceptional coffee experience while honoring the vibrant spirit of the location. Our growth isn’t just about numbers—it’s driven by our dedication to sustainability, quality, and brewing stories into the everyday lives of our customers, inspiring our people and growing our community. Aligned with our goal to expand in both Tier-1 and Tier-2 markets, we plan to open 400 stores by 2027, making Nothing Before Coffee a household name synonymous with authentic and affordable coffee experiences,” said Akshay Kedia, Founder & CMO, Nothing Before Coffee.
Outlet Design
The 75th store is situated in the historic Connaught Place, one of India’s most recognisable urban landscapes, this store offers a premium experience tailored to the diverse and dynamic crowd of Delhi.
Boasting an expansive layout, the Connaught Place store is designed to serve as a vibrant community hub for professionals, students, tourists, and coffee enthusiasts alike. The store exemplifies Nothing Before Coffee’s dedication to quality and community.
Diverse Menu
This sleek and modern outlet offers a diverse menu featuring organic coffee, tea, shakes, mocktails, hot chocolate, shrappe, and a wide range of delectable snacks and cookies, carefully crafted to cater to the refined tastes of its discerning customers. NBC opens door for customers to try India’s Best Shrappe – Where Shakes Meet Thick Frappes!
Expansion Plans
NBC is rapidly expanding its presence in the coming years with an aim to open 400 stores in India in 2027, solidifying its presence across both metropolitan and tier-2 cities. These new openings will mark an important milestone for the brand, demonstrating its continuous efforts to cater to the growing demand for premium coffee experiences. The new outlets are designed to offer a welcoming and exceptional coffee experience, building on the brand’s commitment to quality and customer satisfaction.
About The Brand Nothing Before Coffee was founded in 2017 with the goal to share the enticing aroma of freshly brewed coffee with everyone. The brand sources the best essence of coffee beans and brews them using the latest and most innovative techniques to ensure that every cup of coffee served under NBC is of the highest quality. As a QSR model, NBC is specialized in serving varieties of beverages with exceptional quality.
