Nothing Before Coffee (NBC), a QSR brand, has opened its 50th store in Malviya Nagar, New Delhi. The new store offers an exclusive opportunity for people in Delhi to enjoy high-quality, flavorful brewed coffee & beverages at economical prices. The store spans 550-600 sq. ft. of retail space and offers ample indoor seating for coffee enthusiasts to relax, work, or socialize while enjoying their brews along with a diverse menu boasting over 100 meticulously crafted beverages, including the famed ‘Shrappe’ – a delightful fusion of frappe and shake.
Established in 2017 by school friends Akshay Kedia, Anand Jain, Ankesh Jain, and Shubham Bhandari, with a focus on providing high-quality coffee and creating welcoming spaces, the Coffee brand has gained a loyal customer base in India. NBC delivers quality coffee experiences, captivating patrons not only in Jaipur but across 10 states and 26 cities. The coffee retailer has set itself apart through its commitment to infuse joy in every sip.
Nothing Before Coffee currently has 50 stores wherein the company added 25 new outlets in FY 2023-24 till now, the leading coffee chain is present in 26 cities and has added 8 cities this year which the company says is “the highest-ever store addition”. NBC is looking to rapidly expand its presence in the coming years.
NBC has a collaboration agreement with Building Brands for Tomorrow (BBFT), a leader in restaurant franchising and startup growth consulting. BBFT specializes in helping restaurants and retail businesses acquire investors and expand their footprints through franchising. Through this partnership, BBFT will accelerate the overall expansion of Nothing Before Coffee’s franchise network in India.
Nothing Before Coffee (NBC) provides a diverse selection of 100% vegetarian options, embodying the ethos of “global quality, local pricing.” These offerings cater to customers of all age groups, ensuring that everyone can enjoy NBC’s products while adhering to their dietary preferences.
“The launch of our 50th outlet is not just a numerical achievement; it’s a testament to our commitment to crafting exceptional coffee experiences. Our vision is to become the household name for coffee and beverage cafes in Tier 1 & Tier 2 cities of India and beyond, offering a convenient and delicious coffee experience. We believe in the power of coffee to bring people together, and we’re excited to share that with our customers,” said Akshay Kedia, Founder & CMO, Nothing Before Coffee.
“The market is experiencing a significant demand for reasonably priced coffee, with very few brands catering to this segment on a nationwide scale. It fills me with great joy and pride to witness and support NBC’s transformation from nonexistence to prominence! Moving forward, the aim is to expand and enhance NBC’s presence across the entire Indian landscape,” said Rohit Singh, Founder, Building Brands for Tomorrow (BBFT).
