OREO, India’s cookie brand, has launched a new campaign to reinforce its brand philosophy of ‘Stay Playful’. The campaign centers on a relatable scenario where simple conversations between parents and children can unintentionally escalate into arguments. Staying true to its playful essence, OREO has introduced the ‘Gibberish – Your reason to #StayPlayful!’ campaign, a fun and light-hearted way to defuse those tense moments.
The campaign features a light-hearted ad film crafted by Leo Burnett, showcasing a father-daughter duo. The film demonstrates how playful sounds and gestures can diffuse tension, all while enjoying the twist-lick-dunk ritual of eating Oreos.
Commenting on the campaign, Nitin Saini, Vice President –Marketing, Mondelez India, said, “OREO has always aimed to build stronger connections within families. Through its ‘StayPlayful’ purpose, we believe a playful spirit can make all the difference. This campaign perfectly embodies that spirit by highlighting how a simple OREO twist-lick-dunk can help prevent everyday conversations from turning into arguments. We hope to inspire parents to embrace playfulness in their interactions with their children, thereby strengthening the special bond between parent and child.”
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for 75 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and has since been a leader in the chocolate category in the country. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata, and Chennai, with manufacturing facilities in Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh. It also has a global Research & Development Technical Centre and Global Business Hub in Maharashtra, along with a vast distribution network across the country.
