Bangalore’s premium fresh produce brand, Origin Fresh, has secured $1 Million in pre-seed funding, led by Aeravti Ventures. The round also featured strategic investments from a group of Ultra HNIs. These funds will drive the expansion of Origin Fresh’s delivery network and support the development of cutting-edge infrastructure. The company aims to become an omnichannel brand in the fresh produce consumer category with an e-commerce platform, while also expanding its reach through 200 supermarkets across Bangalore and Chennai by next year.
Prashanth Vasan, Co-Founder and CEO of Origin Fresh said, “We are excited to welcome our investors who believe in our vision to revolutionise the fresh produce market. When others trust in your vision, it instills a greater sense of responsibility to achieve the goals you’ve set. This collaborative approach enhances our ability to reach our objectives effectively and thoughtfully.”
Rishabh Singh, Managing Partner at Aeravti Ventures, said, “Origin Fresh is redefining the fresh produce space by proving that Farm-to-Table does not need to be premium or inaccessible, making quality and freshness easily available to consumers. By bridging critical supply-chain gaps, Origin is en-route to be one of the country’s leading suppliers of fresh produce.”
Origin Fresh has established itself as a standout player in the fresh produce segment, achieving notable milestones. It surpassed 5,000 orders within the first 40 days of launch, which is an impressive pace outshining many industry competitors. With over 60% of customers placing repeat orders within two weeks, Origin Fresh has earned strong trust for its unparalleled quality and freshness. Offering next-morning delivery, the brand sets itself apart from competitors reliant on same-day delivery models. By focusing completely on fresh produce, Origin Fresh has carved a place among health-conscious consumers, boasting an extensive catalog of over 250 items, including a wide range of exotics.
