When café culture had not set its footprint in India, and coffee was still considered a luxury, Barista provided an international experience, and it stands out as a symbol of relishing brews.
About the Brand: Barista Coffee Company Limited is a one of the foremost brands which established the café culture in India. Since its inception in 2000, Barista has continuously innovated, adapting to the evolving preferences of its customers and integrating new offerings to keep pace with industry growth and competition. The brand was founded with the objective of delivering an authentic Italian coffee experience in a warm, sociable, and peaceful environment.
Brand Legacy & USP: Barista’s legacy spans 24 years. The brand, which operates across various formats, has created opportunities at all touchpoints – high-street locations, captive zones, corporations, malls etc. A significant aspect of Barista’s uniqueness is its use of 100% Arabica beans, a superior grade of coffee that sets it apart. The brand also boasts a high level of customer engagement, with 40-45% of guests being regular patrons. Barista’s extensive back-end infrastructure supports its rapid growth and expansion.
Outlets in India & Overseas: With over 370 outlets in India, Barista is one of the leading chains of espresso bars and cafés in the country. Additionally, it is a major player in Sri Lanka, having surpassed established brands through its core values and product offerings.
New Formats & Concepts: In 2018, Barista introduced the ‘Barista Diner,’ an integrated live kitchen concept catering to the casual dining space. This format serves continental food with a fusion twist to suit the Indian palate while maintaining a Western charm. To diversify its business, Barista launched its FMCG vertical in 2019, offering products such as chocolates, instant coffee powder, and cookies. In 2023, Barista expanded into the vending business.
Future Plans: Barista has a robust expansion strategy of opening 500 cafés by 2025. The brand also intends to venture into international markets, including the Maldives, SAARC countries, and the GCC region. The brand’s commitment to innovation, quality, and customer engagement continues to drive its growth, making it an epitome of India’s evolving café culture.
STORE HIGHLIGHTS
Name: Barista Coffee Company Limited
Parent Company: Boutonniere Hospitality Private Limited
Company Headquarters: Gurugram, Haryana
Launch Year: 2000
KEY SPECS
Retail Format: Café, Diner, Kiosk & Express
Target Customer Base: Youth, Families, Professionals, Students
Signature Dishes: Coffee, Shakes, Teas, Sandwiches, Muffin, Cake, Pastry, Rolls, Wraps, Pizza, Pasta, Momos
Options: Dine-In, Take-out, Delivery and Catering
Technology in Use: DotPe – Rista POS System
PERTINENT NUMBERS
Average Sales per Day/Week/Month: Rs 40-50,000 / day
Number of Retail Outlets in India: 370+ outlets as of 2023
Seating Capacity per Café / Diner: 45 to 60 seats
Number of Employees: 1700+ across network as of 2023
