Protinex, the flagship brand of Danone India has launched its new Protinex sachet range to make protein intake more accessible for consumers in India. This initiative aims to bridge the protein gap in India by offering high-quality nutrition in an economical and easy-to-consume format.
India is grappling with a significant protein deficiency, with studies revealing that nearly 73% of adult Indian diets are deficient in Protein. Moreover, access to protein-rich nutrition remains limited due to affordability and availability concerns. Protein is an essential building block of life and must be consumed daily, as it is not stored in the body like other nutrients. It plays a vital role in supporting the body’s ongoing repair and maintenance processes, promoting sustained energy levels and strength throughout the day. Recognizing this gap, Protinex has introduced easy- to- consume sachets that offer a cost-effective solution for individuals looking to incorporate protein into their daily diet.
Designed to complement modern, on-the-go lifestyles, Protinex is democratizing protein making it accessible to millions of Indians in an affordable and convenient format. These sachets cater to working professionals, students, and homemakers seeking a simple yet nutritious dietary solution. It is easily dissolvable in milk or water, and offer a seamless and hassle-free way to incorporate essential nutrients into daily routines.
Speaking about this strategic expansion, Sriram Padmanabhan, Marketing Director of Danone India said, “Protein deficiency remains a pressing concern in India. At Protinex, we recognize the urgent need to bridge this nutritional gap with accessible and effective solutions. With the introduction of Protinex sachets, we are taking a step forward in making high-quality protein intake more convenient for individuals, thereby supporting India’s journey towards better health and nutrition.”
Available in Chocolate and Vanilla flavors, Protinex offers 25 essential nutrients at an affordable price of just Rs. 25. It is ideal for consumption at the office between meals or while traveling, ensuring one never has to compromise on their health, no matter where they are.
