Bollywood actor Ranveer Singh has made a strategic investment in Elite Mindset, a promising packaged foods startup backed by retail tycoon Kishore Biyani. The actor has acquired a 50% stake in the venture, joining forces with Nikunj Biyani, nephew of Kishore Biyani, and Think9 Consumer Technologies, a multi-brand platform.
Elite Mindset is poised to disrupt the Indian packaged food market with a focus on better-for-you, protein-based products. The startup will initially launch its flagship product, SuperYou protein bars, followed by a range of products including biscuits, protein powders, and breakfast cereals.
“We envision building a brand that caters to the growing demand for accessible and affordable protein-rich food,” said Nikunj Biyani. “With Ranveer Singh’s influence and our team’s expertise, we aim to revolutionize the way Indians consume packaged food.”
Ranveer Singh expressed his enthusiasm for the venture, stating, “I’m excited to be part of this initiative. Our goal is to make protein consumption easier and more enjoyable for Indian consumers.”
The startup has secured an initial seed investment of Rs. 50 crore to fuel its growth and product development. As Elite Mindset expands its product portfolio and strengthens its market presence, it is poised to become a major player in the Indian packaged food industry.
