Reliance Consumer Products Limited (RCPL) announced the launch of its new, game-changing sports drink, Spinner, co-created with the cricket icon, Muttiah Muralitharan. Spinner is set to revolutionize hydration with its affordable price point and refreshing flavours, making it the first-ever sports drink available at an honest price of just Rs. 10. Uniquely positioned Spinner will lead the movement in creating a sports beverage category of up to USD 1 Billion in the next 3 years.
Developed to cater to the diverse and vibrant needs of every Indian, Spinner is designed for every Indian including fitness enthusiasts, and anyone in need of a quick, effective hydration solution. Whether powering through a workout at the gym or out on the field playing your favourite sport, Spinner is the perfect companion to replenish lost fluids and electrolytes.
Spinner is backed by its powerful partnership with top IPL teams, including Lucknow Super Giants, SunRisers Hyderabad, Punjab Kings, Gujarat Titans and Mumbai Indians who will collaborate with RCPL to drive awareness and increase brand visibility nationwide.
Muttiah Muralitharan, the cricketing legend and co-creator of Spinner, said, “I am thrilled to be a part of this exciting venture with Reliance Consumer Products. As an athlete, I know how important hydration is, especially when you’re on the move or playing a sport. Spinner is a game-changer that will empower every Indian to stay hydrated and active, no matter where they are or what they’re doing.”
Ketan Mody, COO, Reliance Consumer Products Limited, added, “At Reliance, we believe that every Indian deserves access to quality products that elevate their everyday lives. With Spinner, we’ve created an affordable and effective hydration solution that can be enjoyed by everyone, whether you’re a professional athlete or just someone looking to stay hydrated. As a total beverage and FMCG company, we are excited to bring this innovative product to the market, in partnership with cricketing legend Muttiah Muralitharan and IPL teams, as we continue our mission to make hydration accessible to all.”
