Reliance Retail has announced its entry into India’s luxury retail sector through a franchise agreement with Saks Fifth Avenue, the iconic American luxury department store. This strategic move aligns with Reliance Retail’s broader objective of strengthening its premium brand portfolio, as outlined in Reliance Industries’ latest earnings statement.
In a parallel development, the company’s Premium Brands division has formed a joint venture with Mothercare PLC, acquiring the brand and its intellectual property rights for the Indian subcontinent. This partnership reinforces Reliance Retail’s position in the growing market for parenting and childcare products.
Reliance Retail has previously introduced prominent luxury brands to India, including Tiffany & Co., the renowned American jeweler, and Sandro, a global fashion label. The company has also ventured into hospitality by launching EL&N, the London-based café chain, in the Indian market.
In addition to its luxury retail endeavors, Reliance Retail continues to expand its footprint in the fast-moving consumer goods (FMCG) sector. Its consumer brands division reported revenues exceeding Rs. 8,000 crore during the first nine months of FY25. Notable brands such as Campa and Independence have demonstrated significant growth, with Campa capturing over 10% market share in the sparkling beverage category in select states. The company remains committed to deepening its reach in general trade channels and strengthening its position in India’s FMCG landscape.
