Reliance Retail has launched a new advertising campaign for their Campa Cola brand, introducing the catchy tagline “Naye India ka Apna Thanda!” This campaign celebrates the vibrant spirit of modern India. The ad showcases individuals who are deeply connected to their roots yet constantly reaching for new heights, which is the central theme of the campaign.
Campa Cola has been a household name in India since its introduction in the 1970s. The brand offers a wide array of beverages ranging from classic colas to refreshing fruit juices and invigorating energy drinks. Originally established by Mohan Singh under the Pure Drinks Group, the brand’s legacy continues to thrive under the stewardship of Reliance Retail, which acquired Campa Cola in 2022 for a significant sum of Rs 22 crore.
Since its acquisition, Campa Cola has proven to be a lucrative investment for Reliance Retail, contributing substantially to the company’s revenues. Notably, Campa Cola has been instrumental in bolstering the sales of Reliance Retail Ventures’ FMCG arm RCPL, with the beverage brand alone contributing a significant amount of Rs 400 crore to the company’s overall sales figures, as per media report. This highlights Campa Cola’s enduring appeal and its significance within Reliance Retail’s diverse portfolio of offerings.
