Salud, a prominent urban lifestyle brand, has unveiled its newest breakthrough: the Salud Viking line of ready-to-drink (RTD) beverages. According to the company, the product is India’s First 100% Mead, made by blending pure honey with all-natural ingredients and presented in a unique carbonated wine-in-a-pint format. Mead is a fermented drink of honey, yeast, and water. It is one of the oldest alcoholic beverages consumed since ancient times.
Salud Viking, crafted from fermented honey and delicately infused with hops, presents a contemporary interpretation of tradition. Its distinctive IPA-style flavor, enriched with hops, ensures a smooth, accessible, and a refreshing twist to the age-old elixir. Packaged elegantly in a 375 ml bottle boasting 15% alcohol content, Salud Viking exudes a premium aesthetic. Complementing its robust character, the revamped, rugged cusp logo epitomizes the strength and allure of this exceptional beverage.
The global RTD market was valued at USD 1.22 billion in 2022 and is projected to reach USD 2.57 billion by 2030. The Indian RTD market is expected to reach USD 1.2 billion by 2027. (Source: Market Research Future and Mordor Intelligence). RTD growth in India is a result of rising disposable incomes, changing lifestyles and the increasing demand for convenient and flavorful beverages.
Ajay Shetty, CEO and Founder, Salud, said: “Tourism plays a significant role in Kerala’s economy, and tourists have their own drinking habits. Our team has been working behind the scenes all year to develop a unique range of products to add to its catalogue of traditional and sparkling meads and honey. Salud Viking is our thoughtful response to the growing trend of celebrating everyday moments. Crafted as a unique celebration in a bottle, it embodies the changing preferences of our consumers.”
He added, “We take pride in being a 100 per cent Indian product, sourcing everything locally and working closely with local suppliers. The Viking theme adds a layer of history and authenticity, drawing inspiration from the original mead makers, the Vikings. As we explore the market, our curiosity is centered on how our flavor, style and story resonate with consumers and establish us as true differentiators in the industry.”
Salud Viking is now available in Kerala in a convenient 375 ml size, priced affordably at just INR 170. Additionally, it can be found in the Goa market, where it offers premium quality at an attractive yet accessible price point, catering to consumers of diverse ages and lifestyles. Ideal for pairing with a variety of dishes, Viking enhances the enjoyment of steaks, chicken, or fish. Its nuanced flavor profile also harmonizes beautifully with desserts such as almond or lemon tart, drizzle cake, or baked cheesecake. Furthermore, it pairs exquisitely with peaches and cream, shortcake, or mature cheese, providing a versatile and delightful drinking experience.
Salud has also integrated NFTs (Non-fungible Tokens) in order to enhance customer engagement and bring a distinctive and immersive experience to enjoying its products. In addition to its RTDs and non-alcoholic bitters, Salud has expanded its offerings with Salud Merchandise, an exclusive line of apparel, and Salud Sessions, the music IP featuring exclusive tracks from both domestic and international artists. Stay tuned as these innovative collections are set to launch soon, promising fresh experiences and elevated connections for Salud enthusiasts worldwide.
