Thursday, April 3, 2025

Shelf Wars and Battle for Aisles

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For FMCG companies, listing ensures prime placement of products in stores and access to a coveted audience of consumers. However, for small and emerging brands, their aspirations for market penetration are often hindered by the financial burdens associated with listing fees. Consequently, these nascent entities are compelled to weigh in on the potential benefits of…

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