South India’s edible oil brand, Sunpure, has unveiled a new marketing campaign centered around its flagship product, Sunpure Sunflower Oil, which is India’s only physically refined sunflower oil. The campaign, titled #30YearsOfPurityandHealth, captures the essence of a cheerful Sunday morning shared by a young couple, showcasing the product’s role in their everyday happiness.
The advertisement is set against a sunny backdrop featuring Mohammad Ashiq, winner of MasterChef India Season 8, and Kannada film actress, Megha S. The story unfolds with a husband deeply engrossed in his culinary passion, preparing delectable dishes using Sunpure Sunflower Oil. Meanwhile, his elegantly dressed wife misinterprets his culinary compliments as responses to her questions about her appearance.
The campaign is produced in Kannada, Tamil, Telugu, Marathi, Malayalam, and Hindi, and is available across both traditional and digital media platforms.