Bengaluru-based food delivery giant Swiggy has entered the business-to-business (B2B) kitchen supply sector with the launch of Assure, a platform designed for the HoReCa (hotels, restaurants, and caterers) industry. The move intensifies competition with Zomato’s Hyperpure as both companies vie for dominance in the food service supply chain.
Assure, which debuted in September last year and was updated in December, has been developed under Swiggy’s Android subsidiary, Scootsy. The platform has recorded over 100 downloads and is positioned as a one-stop solution for kitchen supplies, offering locally sourced, high-quality, and fresh ingredients while adhering to strict hygiene standards.
Scootsy has previously launched several B2B and logistics tools, including Lynk Pragati (a sales platform), Tezz (a retail ordering app), and LYNK Partner (an intra-city logistics service for drivers).
The launch of Assure aligns with Swiggy’s broader expansion strategy, which includes Bolt and Snacc (10-minute food delivery), Swiggy Scenes (restaurant event reservations), and One BLCK, an exclusive membership program. By entering the B2B kitchen supply space, Swiggy aims to build a comprehensive food services ecosystem, strengthening its relationships with restaurant partners and securing long-term financial growth.
