Sunday, April 6, 2025

The Future of Premium Spirits in India

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Sree Harsha Vadlamudi
Sree Harsha Vadlamudi
Founder & CEO of tequila brand Loca Loka

For a long time, India has dominantly been a whiskey market, with the classic spirits reigning supreme. But in the last decade, we have witnessed a delightful shift, with an increase in the Indian millennials and GenZ determining the drinking patterns of the market. Premium spirits like rum, vodka, gin and tequila have made their…

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