TIG. Digital, a venture studio led by Samarjeet Singh, has renewed a commitment of USD 10 million to amplify its investment and venture-building endeavors focusing on digital commerce services, SaaS (Software-as-a-Service) solutions, and D2C (Direct-to-Consumer) brands.
With a track record of success, TIG has already established three notable service-based enterprises: Iksula, an e-commerce service platform with over 1,000 employees and a business surpassing 100 crores; Brandfanatics, a digital-first creative agency; and Revboosters, an all-encompassing digital agency specializing in marketplace services. Furthermore, TIG. Digital has introduced its own D2C brand, ShisenFox, a premium handcrafted Japanese precision eyewear line.
Founded in 2007, TIG. Digital fosters an ecosystem built on three pillars: Create, Capitalize, and Collaborate. This unique approach empowers the venture studio to invest and build businesses in the digital commerce services and SaaS space, with a particular focus on the retail, CPG (Consumer Packaged Goods), and B2B (Business-to-Business) distribution sectors. TIG. Digital is also venturing beyond its core expertise to cultivate D2C channel-lead consumer product brands
”We have created an ecosystem of Technology, Operations, Marketing, Strategy, and Support Services to support all areas of business. We are a vertical industry venture studio with a focus on building Digital Services and SAAS B2B business for Retail and CPG businesses. In addition, we are looking to leverage our knowledge of Digital and its leverage to build D2C Brands,” says Samarjeet Singh, CEO, TIG.
