As temperatures soar across India, consumers are turning back to the comfort of traditional chilled desserts. According to Scandalous Foods’ latest insight-driven report, there has been a 33% spike in demand for timeless favorites such as Ras Malai and Shahi Tukda this summer, highlighting a clear shift toward nostalgia-driven indulgence.
The report also notes that mango-based dessert innovations are making a notable seasonal impact, contributing an additional 8% growth to the overall dessert category. This trend underscores consumers’ growing appetite not only for heritage flavors but also for inventive twists on traditional classics.
“Consumers are craving more than just sweetness—they’re seeking emotional connection and relief from the heat,” said Sanket S., Founder, Scandalous Foods. “Ras Malai and Shahi Tukda tap into shared nostalgia while offering a refreshing dessert experience. The rise of mango-infused treats shows how seasonality can inspire innovation while staying rooted in cultural traditions.”
The findings suggest that the interplay of comfort, cooling effect, and cultural familiarity is reshaping India’s dessert landscape. Brands that successfully blend heritage with innovation—especially through cold, indulgent offerings—are likely to resonate strongly with consumers this season.
With the mercury rising, the trend presents a timely opportunity for dessert brands, QSR chains, and packaged food companies to expand their summer portfolios, bringing traditional cool desserts to center stage with seasonal variations like mango offering a modern, flavorful twist.
