Limca, a brand under Coca-Cola India, has launched its latest campaign, #TravelWithLimca, featuring actor Triptii Dimri. The campaign aims to celebrate the idea of discovering hidden gems within one’s neighborhood, urging people to explore new hotspots within their cities and sparking a sense of adventure and curiosity.
Crafted by Studio X, the ad film follows Triptii Dimri as she takes a bus ride to explore her city. With each sip of refreshing Limca, she is invigorated by its lemony taste, fueling her energy as she uncovers the vibrant experiences tucked away in her city.
Through this campaign, Limca encourages consumers to embark on their city tours, with Limca by their side, promising refreshing moments and exciting discoveries along the way.
Ruchira Bhattacharya, Senior Marketing for Hydration, Sports, and Tea Categories- India and South-West Asia Operating Unit, The Coca-Cola Company, expressed excitement about the launch of the #TravelWithLimca campaign. Highlighting Limca’s long standing reputation for its refreshing lime and lemony flavor over five decades, Bhattacharya emphasized the brand’s rejuvenating qualities. The campaign, featuring actress Triptii Dimri as the new face of Limca, aims to inspire people to explore the beauty of their cities while enjoying the refreshing taste of Limca.
As part of the campaign, the brand will be running a promotional offer until 30th June, where consumers stand a chance to win travel vouchers from DMRC, Ease My Trip, and more by simply scanning their Limca bottle.
