The Turkish Hazelnut Exporters Associations have introduced Turkish Hazelnuts, often referred to as the “miracle nut,” to the Indian market through a comprehensive four-year campaign. The launch event took place at the Turkish Embassy in New Delhi, in collaboration with the Nuts and Dry Fruits Council of India (NDFCI).
The event was graced by several dignitaries, including His Excellency Fırat Sunel, Turkish Ambassador, Hasan Osman Sabır, Chairman, Black Sea Hazelnut and Hazelnut Products Exporters Association, and Gunjan Jain, President, Nuts and Dry Fruits Council of India (NDFCI).
This collaboration represents a significant milestone for both Turkish Hazelnuts and the Indian nuts and dry fruits market. The primary aim is to introduce Turkish Hazelnuts as a nutritious and versatile ingredient, as well as a healthy snack, into a variety of culinary creations across India.
Türkiye, which produces 65% of the world’s hazelnuts, has a rich heritage in hazelnut cultivation. This success is attributed to traditional methods and techniques that preserve the flavor and nutritional value of the nuts. The hazelnut processing facilities in Türkiye ensure high quality, meeting the strictest international food safety standards, and delivering the finest product globally.
During the launch, Turkish Ambassador Fırat Sunel said, “The launch of Turkish Hazelnuts in the Indian market marks a significant milestone in the partnership between Türkiye and India. Our hazelnuts are not only a testament to Türkiye’s rich agricultural heritage but also to our commitment to quality and tradition. This initiative highlights the strengthening bilateral relations and opens exciting opportunities for further collaboration in the food and culinary sectors.”
Gunjan Jain, President, Nuts and Dry Fruits Council of India (NDFCI), expressed his gratitude, stating, “We are excited to partner with Turkish Hazelnut Exporters Associations for the launch of Turkish Hazelnuts in India. The demand for premium nuts is on the rise, and these miracle nuts are poised to meet this demand. The addition of these high-quality nuts will not only diversify the range of nuts available to consumers but also significantly boost the Indian economy.” He further added, “Our commitment is to bring the finest quality nuts and dry fruits to the Indian market. Their rich nutritional profile and versatility as a key ingredient in various culinary dishes will undoubtedly enhance the culinary landscape in India.”
Incorporating Turkish Hazelnuts into daily diets will provide Indian consumers with a healthy snack that supports overall well-being and contributes to a balanced, health-conscious lifestyle. Consuming only 25-30 grams of these hazelnuts per day provides 100% of the recommended daily allowance (RDA) for vitamin E. They also offer numerous other health benefits, including boosting energy, nourishing skin, supporting bone and heart health, and being rich in vitamins and minerals.
