Turkish Hazelnut, a globally renowned brand celebrated for its exceptional quality and rich flavor, has announced a strategic collaboration with Reliance Retail to bring its premium hazelnuts to the Indian market. This partnership will make Turkish hazelnuts available across four key Reliance Retail store formats: FreshPik, Signature Fresh, Signature Plus, and Smart Bazaar. With distribution spanning Maharashtra, Punjab, Tamil Nadu, Karnataka, Odisha, Gujarat, and Delhi NCR, the collaboration aims to make these nutrient-rich “miracle nuts” more accessible to Indian consumers, promoting healthier lifestyles.
Mansi Ahuja, India Representative for Turkish Hazelnut, expressed her enthusiasm for the partnership, stating, “We are delighted to join hands with Reliance Retail to broaden the reach of Turkish hazelnuts in India. These premium snacks are not only delectable but also play a vital role in enhancing overall well-being. Incorporating Turkish hazelnuts into daily diets offers a balanced and nutritious option for consumers seeking healthier choices.”
Avinash Tripathi, Vice President and Business Head – Freshpik & Fresh Signature at Reliance Retail, highlighted the synergy between the two brands, saying, “Freshpik is proud to partner with Turkish Hazelnut, a brand synonymous with premium quality and unique flavor. This collaboration enables us to offer our customers an exclusive range of exquisite hazelnut products, expertly curated to deliver an unparalleled gourmet experience. Together, we are blending Turkish Hazelnut’s excellence with Freshpik’s retail expertise.”
Deepak Mishra, Senior Manager and Category Head Staples – Freshpik & Fresh Signature, added, “Turkish hazelnuts are globally celebrated for their distinctive flavor, creamy texture, and remarkable health benefits. Through this partnership, Freshpik is excited to introduce customers to the finest quality hazelnuts, carefully roasted to perfection and offered in an enticing array of options.”
The Turkish Hazelnut Exporters Association, representing Turkey’s leading exporters and processors, underscores its commitment to advocating for the exceptional quality, nutritional value, and versatile applications of Turkish hazelnuts. As the global leader in hazelnut production, Turkey continues to set the benchmark for excellence in the industry.
This collaboration marks a significant step towards enriching the Indian snacking landscape with world-class, health-focused options.
