Tuesday, October 15, 2024
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Turning Shopper Insights into Retail Impact Is My Greatest Fulfillment: Neha More, Head, Modern Trade, Ferrero India Pvt Ltd

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What inspired you to pursue a career in the food and grocery sector?

I’ve always been captivated by the food and grocery sector because it’s at the heart of everyday life. The constant evolution of consumer preferences and the challenge of delivering compelling brand experiences make this field incredibly dynamic. There’s something uniquely gratifying about being involved in shaping what people eat and how they shop. 

What part of your job brings you the greatest fulfillment?

What I find most rewarding is translating shopper insights into real, impactful changes on the retail floor. Collaborating with customers to bring those insights to life and seeing them resonate with shoppers is incredibly fulfilling. It’s about bridging the gap between data and a tangible, engaging shopping experience. 

Any role model who has influenced you?

Yes, I’ve been fortunate to have mentors who embody a solution-oriented mindset and a results-driven approach. Their leadership and ability to manage large teams have profoundly shaped my career. They’ve taught me the value of strategic problem-solving and effective team management, which continue to inspire and guide me. 

Any memorable experience or achievement in your career that you’re proud of?

One of my most memorable achievements was successfully navigating shifts in consumer preferences by staying ahead of emerging trends and adapting our strategies accordingly. In the food sector, where product quality is paramount, this proactive approach not only met but exceeded consumer expectations, leading to significant growth and brand loyalty. It was a fulfilling experience to see our anticipation and innovation translate into real market success. 

How do you stay motivated and inspired in your role?

I stay motivated by constantly pushing myself to be a better version of who I was yesterday. The drive to set new milestones and tackle fresh challenges keeps me energized, even during tough times. It’s about embracing growth and turning obstacles into opportunities for innovation and improvement. 

What’s the one thing people might be surprised to learn about you?

My love for travel. 

What methods do you use to stay current with the latest developments and innovations in your field?

I keep myself updated by diving into insightful newsletters and engaging with thought leaders on LinkedIn. These sources offer real-time updates and fresh perspectives, helping me stay ahead of industry trends and innovations. 

Any learnings that you would like to share?

Embrace new challenges with open arms. They may seem daunting at first, but pushing through them often leads to profound personal growth. Once you’re on the other side, you’ll not only have achieved something great but also be proud of the progress and resilience you’ve built.

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