Vijetha Supermarkets celebrated its 25th anniversary with a deep sense of pride and gratitude. As the company’s journey progresses, it remains ready to embark on the next chapter in its remarkable tale of success.
As the sun set on April 7th, a grand celebration unfolded at the prestigious Pradhan Convention Hall in Nanakramguda, near Hyderabad’s bustling Outer Ring Road. It was a momentous occasion, marking Vijetha Supermarkets’ 25th anniversary, a milestone that resonated with pride and gratitude. Amidst the glittering lights and jubilant atmosphere, an evening of festivities commenced.
Among a gathering of distinguished guests and leading lights of the retail industry, chief guests Arekapudi Gandhi, MLA, Serilingampally, Hyderabad, and Nara Brahmani, Executive Director, Heritage Foods Limited, honored the event with their presence.
The festivities commenced with the age-old tradition of lighting the lamp, symbolizing the illumination of knowledge and prosperity. This was followed by a soulful prayer, which echoed with the hopes and aspirations of the community. Adding to the enchantment of the evening was a captivating Bharatanatyam performance, a graceful ode to the rich cultural tapestry of India. Behind the scenes, the meticulous coordination by Shreyas Media ensured that every moment unfolded seamlessly, like a wellchoreographed orchestra.
Speaking on the occasion, Arekapudi Gandhi extended heartfelt congratulations to the Vijetha family, acknowledging their dedication and service over the past 25 years. Reflecting on his personal experiences as a customer, Gandhi shared how Vijetha’s commitment to quality food grains has left an indelible mark on countless lives, instilling trust and confidence in every purchase. For him and many others, Vijetha isn’t just a supermarket; it is a trusted companion on the journey of life. “As a customer, I have always been impressed by the freshness, purity, and authenticity of the food grains available at Vijetha. Knowing that I can trust the products on your shelves gives me peace of mind and confidence in the meals we prepare for ourselves and our families.
Expressing her sentiments, Nara Brahmani emphasized that Vijetha’s success story isn’t just about numbers. “It is about the people who have poured their heart and soul into shaping Vijetha’s legacy. From the diligent employees who ensure a seamless shopping experience to the visionary leaders who charted the course for success, each individual within the organization has contributed to the remarkable journey of Vijetha.”
Amidst the jubilation, the Jubilee Jackpot Lucky Draw stole the spotlight, offering customers a chance to win exciting prizes. With each purchase of Rs. 499 or more, customers received a token of appreciation in the form of a coupon, symbolizing the bond between Vijetha and its patrons. From the thrill of winning a Tata Nexon Electric Vehicle to the joy of winning Royal Enfield Classic 350 motorcycles and Chetak Urbane EV Scooters to receiving a Panasonic Electric Rice Cooker, every prize was a testament to Vijetha’s commitment to rewarding their customers and enriching their lives.
As part of the celebrations, longserving employees and top performers at Vijetha were honored, with everyone acknowledging their commitment and valuable contributions to the company’s achievements. Recounting Vijetha’s journey from one store to 110 stores, Jagan Mohan Rao, MD, Vijetha Supermarkets expressed his gratitude to all employees and vendors for their relentless support and partnership throughout the retailer’s journey. As the evening drew to a close, Executive Director Sandeep Murakonda who is the elder son of Rao, offered a vote of thanks. “With the continued support of our esteemed guests, dedicated employees, loyal customers, and valued partners, we are confident that Vijetha supermarkets will continue to thrive and evolve in the years to come.” He expressed his unwavering commitment to preserving Vijetha’s legacy while embracing the winds of change.
Siddharth Murakonda, Marketing Director, and younger son of Rao, expressed his belief in leveraging the latest technology and data analysis to enhance business operations. “I firmly believe in leveraging the latest technology and data analysis to enhance our business operations. The introduction of robotics and embracing cutting edge solutions will pave our business journey in the future and help achieve our goal of expanding our network to 200 stores by 2030.” As the curtains fell on this unforgettable evening, amidst laughter and camaraderie, one thing became abundantly clear: Vijetha Supermarkets isn’t just a store; it is a symbol of resilience, integrity, and the indomitable spirit of southern India. And as the journey continues, guided by the light of tradition and the promise of tomorrow, Vijetha stands poised to script yet another chapter in its remarkable story of success.
