Bangalore-based D2C brand WellBe Foods, known for its commitment to clean and natural food choices, has significantly expanded its presence in Hyderabad. This expansion is a key part of the brand’s regional growth strategy, aiming to establish a strong foothold in South India. As part of this initiative, WellBe Foods will now be available in over 9,000 general trade (GT) stores across Hyderabad.
This milestone aligns with the brand’s strategic plan to reach 25,000 general trade stores throughout South India by the end of FY 2024-25. With this latest launch, WellBe Foods is targeting a 50% year-on-year growth rate in the Hyderabad market. The decision to expand in Hyderabad follows the brand’s success in 300 stores across various channels, including regional chains, SMAT, and modern trade.
Expressing his enthusiasm about the expansion, Gaurav Manchanda, Founder and Managing Director, WellBe Foods, said, “Hyderabad’s enthusiastic reception has been instrumental in driving our expansion strategy. Our initial success with regional chains and modern trade outlets has provided a solid foundation for our ambitious plans. We are committed to leveraging Hyderabad’s market dynamics to introduce our range of traditional snacks in a healthier avatar to an even broader audience. Our goal is not only to reinforce our presence in Hyderabad but also to set a new benchmark for general trade reach across South India. With our snacks featuring ‘No Nasties’ and innovative packaging, we aim to organize the unorganized market.”
Through its expansion into the GT channel, WellBe Foods will offer its signature snacks—Kodbale, Khara Ompudi, Khara Sev, Ribbon Pakoda, and Murukku—in convenient 25-gram packs priced at ₹10 each. This approach allows the brand to make its healthier, ‘No Nasties’ snacks, free from palm oil and maida, accessible to a wider audience.
Since its launch in 2020, WellBe Foods has grown from being available in just 13 stores to a network of 1,700 stores across major cities such as Bengaluru, Chennai, Hyderabad, Vizag, and Vijayawada. The brand’s expansion has been supported by key retail partners like The Organic World, Lulu, Spar, Nature’s Basket, Ratnadeep, Pothy’s, More, and Spencer’s, emphasizing its commitment to wellness through natural ingredients and its steadfast adherence to health and wellness.
