WellBe Foods, a leading direct-to-consumer (D2C) brand from the Nimida Group, known for its clean-label, ‘Deliciously Good, Honestly Made, No Nasties’ snacks range, is embarking on a major expansion across India. The brand is set to launch its products in 15 key cities across the country, furthering its mission to provide consumers with traditional Indian snacks reimagined in a healthier avatar, free from harmful additives.
This expansion aligns with WellBe’s aggressive distribution goal of reaching 38000+ stores (including GT, MT & SAMT formats and regional chains) across India by the end of March 2026. Having established a strong foothold in Bengaluru, Chennai and Hyderabad the company is now focusing on increasing its penetration in other Tier 1 and Tier 2 cities, including: Kolkata, Delhi, Ghaziabad, Gurugram, Chandigarh, Ernakulam, Thiruvananthapuram, Mumbai, Pune, Coimbatore, Puducherry, Mysuru, Mangaluru, Vijayawada and Vizag.
WellBe Foods’ success in Bengaluru, Hyderabad & Chennai, where the brand has experienced remarkable traction, registering a 50% year-on-year growth, has set a precedent for the brand’s growth strategy. Buoyed by this response, the brand is not only looking at growing its national footprint but also expanding its existing traditional Indian snacks range to include wafers, banana chips, air-fried snacks, chikkis and millet-based snacks.
Speaking about the expansion, Gaurav Manchanda, Founder and Director, Wellbe Foods, said, “Consumer demand for clean, preservative-free snacks is growing exponentially. Our success in Bengaluru, Chennai and Hyderabad markets has reinforced our belief that there is a vast untapped demand for healthier alternatives to traditional snacks. This expansion allows us to bring our ‘No Nasties’ promise to more consumers while also reshaping the general trade snack segment in India and organising the unorganised. We are committed to leveraging technology, innovation, and strategic retail partnerships to ensure our products reach every corner of the country.”
The brand remains steadfast in its commitment to using natural ingredients, eschewing maida, and eliminating 7 Nasties—artificial colours, flavours, sweeteners, and synthetic preservatives and antioxidants, chemically refined oil and high fructose syrup—setting a new benchmark for the Indian snacking industry.
