WellBe Foods, a Direct-to-Consumer (D2C) brand under the Nimida Group, has successfully reached the 1000-store mark during the fiscal year 2023-24. Following this achievement, the Bengaluru-based brand is set to expand its presence through the General Trade (GT) route. By the end of FY 2024-25, WellBe Foods aims to introduce its snacks and snack bars to 25,000 GT stores across South India.
Speaking about the latest milestone, Gaurav Manchanda, Founder, Nimida Group and MD, WellBe Foods, said, “FY 2023-24 has been a deeply fulfilling year for WellBe Foods. Hitting the 1000-store mark is no mean feat! What inspires us the most though is the abundant consumer love that WellBe products have garnered across markets. Whether it’s health-conscious professionals or millennial moms, Indian consumers today demand healthy snacks made from wholesome ingredients, sans chemically refined oils and artificial colours. They are reading food labels before making informed choices that align with their health goals. At Nimida Group, we are excited to continue this positive momentum and offer Deliciously Good, Honestly Made food with No Nasties Ever!”
WellBe Foods specializes in healthier versions of traditional Indian snacks such as kodbale, ribbon pakoda, murukku, khara chakli, cornflakes mixture, and khara sev. The brand uses all-natural ingredients like red rice flour, rice bran oil, and flaxseeds, while completely avoiding maida (refined wheat flour). In line with the WellBe Promise of No Nasties, all WellBe products are 100% free from chemically- refined oils, artificial colours, artificial flavours, artificial sweeteners, synthetic antioxidants, synthetic preservatives, and high fructose syrups.
WellBe Foods’ products are available at retail stores as well as online at www.theorganicworld.com and www.wellbefoods.com. In addition to it, the brand has a presence in major e-commerce platforms like Big Basket, Amazon, and Flipkart.
